This work has been produced as part of my final year of studies project. The theme I chose to approach is the learning of a new language under the aspect of motivation, that is, how to stay motivated throughout the language-learning process.
I first conducted researches in two parts: learning a new language, and staying motivated. I then conducted a survey on social media to find out what people thought about this issue.
All this strategy carried out before the project allowed me to create the BlaBlaBla application based on the aspect of community support, the personification of contents and the gamification of lessons.
This application is also accompanied by a Spotify playlist and an Instagram account for each language proposed by the application, to integrate the learning of a new language into everyday life in a playful way.

Creator: Sophie Bourgeon

Date: 2021

Catégory: UX / UI, Strategy