This advertising campaign was made in Shanghai, China, during the lockdown at the beginning of the covid-19 crisis, with the objective of showing that the spirit and values of the Tsingtao beer brand remain the same, even in these difficult times. The background music was made from the sounds of cans, bottles, beer caps, and other products of the brand.

Creators: Sophie Bourgeon, Heidi Mercy, Céline Favre

Date: 2020

Category: Advertising campaign